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What is a customer journey map and how to make your own [examples included]

Sprout Social

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Guide multiple departments.

Examples 103
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How To Start A Blog For Your Small Business

Buffer Social

Another benefit of blogging is your posts are “owned content,” meaning you have complete freedom to create your blog as you please without relying on third parties. The idea is that instead of bombarding customers with promotional ads, you should enrich their experience through interesting, edifying, or educational content.

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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Here are the very best: 1.

Tools 111
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HubSpot vs. Marketo: Which is Better?

Oktopost

Project management. Email templates. Landing page templates. Social Media Management. Content Management System (CMS). API documentation. Landing page creation. Integrations available with Trello and others. Integrations available with Oktopost and others. Employee Advocacy. A/B Testing.

Hubspot 110
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. Michele Linn of Content Marketing Institute believes editorial tools are critical to “keep your content consistent and relevant.” image credit: Shareaholic. Pricing starts at around $95 monthly.

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How to develop a content marketing plan

Sprout Social

Say you’re sitting on a lot of content. Do you have specific goals tied to your content? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. What is a content marketing plan?

Content 111
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27 Must Use SEO Tools for Incredible Content Marketing Results

Writtent Blog

Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers. Some are free, others are paid, but they can all help you get incredible content marketing results. A must for small businesses and content marketing professionals. Übersuggest.

SEO 111