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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. Current state template , provided by Bright Vessel.

Examples 101
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How To Start A Blog For Your Small Business

Buffer Social

Document and share transparently Running a business is no easy feat, and recording the ups and downs of the journey can be a beneficial experience for both business owners and customers alike. Choose a Content Management System There are a ton of content management systems you can pick from for your blog.

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HubSpot vs. Marketo: Which is Better?

Oktopost

Project management. Email templates. Landing page templates. Social Media Management. Content Management System (CMS). API documentation. Landing page creation. Integrations available with Trello and others. Integrations available with Oktopost and others. Employee Advocacy. A/B Testing.

Hubspot 111
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The 15 Most Life-Changing Editorial Calendar Tools

Writtent Blog

Creating a shared spreadsheet to track the types of content you’ll be creating, teammember assignments, publication dates and keywords can be accomplished in just minutes: . If you’re just starting to warm up to the idea of using editorial calendar tools in the first place, HubSpot’s free template might be the right starting place.

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21 Content Marketing Tools to Use in 2014

Writtent Blog

Many experienced content marketers prefer drafting their articles in Microsoft Word or Google Docs, and for good reason. The spelling and grammar check capacities on many major content management systems (CMS) exist, but not all are up to par. However, it’s rare to get a clean copy and paste off a word document.

Tools 111
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How to develop a content marketing plan

Sprout Social

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. In this article, we’ll cover what a content marketing plan is and how to create your own content strategy.

Content 109
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Technical Project Manager: A Guide on Their Role in Managing Your Digital Marketing Projects

Razor Social

The vendor could build your website using their own content management system which ties you to that vendor for a long time. So, you start off by documenting all the requirements for the project and, when this is signed off, you move on to the design phase. You need to understand the implications of this.

Project 63