Akamai Marketing

article thumbnail

The Cost of a Tribe

Akamai Marketing

Developing advocacy programs is something that every agency and consultant should be offering today, because it really takes full advantage of the social and digital media. It’s just that tapping into people’s motivations rarely happens coincidently, it takes time and strategy.

Cost 161
article thumbnail

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The cost of the campaign was approximately $350,000 with Marriott covering hotel expenses and partner Hawaiian airlines covering flights. The group got lots of together time as they moved along middle America on a 45-foot bus.

Eventful 100