Construction Marketing Survey White Paper 
Buzz Marketing for Technology
JUNE 27, 2008
White Papers. From the data, we construct a communication graph with 180 million nodes and 1.3 billion undirected edges, creating the largest social network constructed and analyzed to date. Sponsored White Papers, Webcasts, and Downloads. e-Learning Benchmark Survey: The Future of Learning SkillSoft.
Convince & Convert
MARCH 4, 2016
In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.
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Waxing UnLyrical
MARCH 11, 2015
Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). The result: PR is poorly integrated with the rest of marketing.
Buzz Marketing for Technology
JUNE 27, 2008
In Using Narrative to Evaluate Knowledge Programs/Activities , Dale recounts a conversation he had with author Kirby Wright: after speaking quite succinctly about the futility of using traditional measures and biased surveys to measure KM impact in complex environments, he suggested using Sensemaker. So far, so good! Register to Comment.
Convince & Convert
SEPTEMBER 21, 2010
Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.
Buzz Marketing for Technology
JUNE 27, 2008
Marketing & Advertising. Marketing & Advertising. Sales & Marketing. Construction. Advertising & Marketing. White Papers. And when those flexible systems are widely available, whats to stop the groupware market from commercial successes of Microsofts magnitude? Management.
Buzz Marketing for Technology
JULY 24, 2008
The overall goals of the SOC project were to: 1) perform a comparative analysis of collaboratory projects, 2) develop theory about this new organizational form, and 3) offer practical advice to collaboratory participants and to funding agencies about how to design and construct successful collaboratories. Technology Issues.
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