Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

Construction 52

Construction Social Media Strategy Collaboration 52

Social Media Marketing

OCTOBER 3, 2012

Your marketing team and agency has just been put on notice. Real-time memes and news : a heat wave, births of animals in captivity, the deaths of Nora Ephron, Neil Armstrong and Phillis Diller, the discovery of a lost Leonardo Da Vinci painting, the reports of a "lion" roaming around Essex (note the non-U.S.

Content 168

Content Crowdsourcing Construction Meme 168

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better.

Social Media 117

Social Media Case Study Strategy Study 117