Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. While LEGO’s content strategy is not overly meme-based or purely humor-based, the brand still attracts audiences who appreciate thematic content and smart references.

Construction 52

Construction Social Media Strategy Collaboration 52

Social Media Marketing

OCTOBER 3, 2012

Real-time memes and news : a heat wave, births of animals in captivity, the deaths of Nora Ephron, Neil Armstrong and Phillis Diller, the discovery of a lost Leonardo Da Vinci painting, the reports of a "lion" roaming around Essex (note the non-U.S. Relationships beget trust and trust begets loyalty. I hope you're paying attention.

Content 168

Content Crowdsourcing Construction Meme 168

Convince & Convert

FEBRUARY 25, 2010

Be Human ThinkGeek’s blog recently featured a post about their newest employee Guillaume, who is French – and “largely ignorant of our favorite American movie and television memes.” They’re running another contest for owners to send in pictures of their own creations on the Lego-like Brick Construction Shirt.

Social Media 117

Social Media Case Study Strategy Study 117