Convince & Convert

APRIL 8, 2010

I've been thinking about making it my conference travel/presentation device. I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? I have wireless at home, which I connect the iPad to most of the time, since I work from home. The Keynote presentation app is very slick.

iPad 136

iPad Content iPhone Wireless 136

Webbiquity SMM

JUNE 6, 2011

Marty’s an international speaker at Search Engine Strategies (SES), Search Marketing Expo, SEMpdx and PubCon conferences. He co-founded two Silicon Valley search engine marketing agencies and is a frequent speaker at search marketing conferences. His popular “home&# publication is aimClear Blog.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

AUGUST 25, 2010

What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. Let’s get real.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142