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The Truth About the iPad | Blogging and Content Creation | Social.

Convince & Convert

I know you have to pay for WiFi on the iPad, but what if you have wireless at your home? I have wireless at home, which I connect the iPad to most of the time, since I work from home. The keyboard (dock or wireless) eliminates the text input problem, although it would be a bit clunky on a plane. How long would that take?

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. Let’s get real.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Hertz, the mild-mannered tech geek who, when needed, morphs into superhero Wireless Woman. He is an inspiration to his followers.

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