Sherrilynne Starkie
JANUARY 2, 2018
It can seem like social media is a waste of both time and resources in a world of competing priorities. Usually, the issue is a lack of strategy. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. That’s where working with consultants makes sense.
Convince & Convert
OCTOBER 2, 2013
These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Make Mobile Your Top Channel Strategy. This means thinking mobile first as part of your channel strategy. A strategy that never fails is the “rent-to-own” model.
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Writtent Blog
DECEMBER 18, 2023
Many of them help you create micro-content, or smaller bits of content that can compete on the same level as the content put out by bigger companies. Incorporating even a few of these content marketing tips for small businesses into your strategy can drive big benefits. Know thyself. Hot trends 6. Involve everyone in your business.
Writtent Blog
MAY 15, 2013
Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Research by Curata has found that curating isn’t a new or innovative practice any longer, it’s become the norm.
Writtent Blog
JULY 5, 2016
It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. Matthew Grant is Director of Content Strategy at Aberdeen.
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