Communities Compete Curata Strategy 
Writtent Blog
MAY 15, 2013
Rand Fishkin of SEOMoz has joked that we’re in the midst of a content arms race; companies across all industries have realized the power of custom content , and are actively competing to produce better-quality materials. Research by Curata has found that curating isn’t a new or innovative practice any longer, it’s become the norm.
Writtent Blog
JULY 5, 2016
It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. Adrian Cordiner is the director of Digital Rhinos and Prozely.
Expert insights. Personalized for you.
103 
Let's personalize your content