Pam Moore

SEPTEMBER 19, 2017

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Are you one of the 22% of businesses that are satisfied with their conversion rates? Are you increasing your social currency with your actions? Social currency = attention + action.

Content 164

Content Training ROI Compete 164

Audiense

FEBRUARY 8, 2017

But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. How does social data analysis differ from conducting focus groups with those audiences? Takeaways*.

Data 60

Data Focus Group Compete Twitter 60

Kikolani

AUGUST 18, 2015

Stop putting all of your chips on your social networks. I’m not saying to stop your social activities. It’s true that organic social traffic is decreasing as we speak, but it is always a good move to share your content on social networks. It’s your online home and you should treat it as such.

Content 60

Content How To Reddit Campaign 60

Buffer Social

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand.

Trends 111

Trends Social Media Data Authentication 111

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. I refer to it with my clients as adding value to the conversation. Social media is much to noisy for people to pay attention to obvious self promotion.

Social Media 148

Social Media Strategy Consultant B2B 148