Webbiquity SMM
NOVEMBER 8, 2011
Vocus and Cision are both powerful and popular PR monitoring and management systems. If your company or agency is weighing a decision on selecting a PR and social media monitoring and management tool (or perhaps making a change), here are five areas of comparison you may find helpful. But overall, Vocus customer service was excellent.
Webbiquity SMM
OCTOBER 13, 2010
Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Through PRWeb, which Vocus acquired in 2006 , it offers extensive news distribution and tracking capabilities. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium.
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Adam Sherk
DECEMBER 8, 2010
The results of the Vocus 2011 PR Planning Survey are out and the number of organizations that plan to focus more on SEO and social media has declined. For comparison here is the 2010 chart that I included in my post on last year’s Vocus survey.
Webbiquity SMM
AUGUST 9, 2010
Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. This category can also include metrics like blog visitors and RSS / email subscribers.
Adam Sherk
APRIL 30, 2013
Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. But if you are looking for a simple way to do a relative comparison of users, these tools offer a basic metric you can use. But the same general approach applies to any industry.
Convince & Convert
AUGUST 19, 2012
Klout (and its main competitor, Kred ) are trying to determine how influential a person is in comparison to other persons, and as a secondary data point how influential that person is about particular topics. Very useful for head-to-head comparisons. For example, using Peek I can determine that my friend Jason Falls has 3.1
Adam Sherk
JUNE 29, 2010
Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. Your opening comments on how much better PR releases were in the past – it would be interesting to see a similar list of their over-used terms for comparison. Skip Colcord June 30, 2010 at 11:18 am Thanks, Adam. I enjoyed your comments.
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