article thumbnail

The pros and cons of social media

Sprout Social

Ability to crowdsource. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry.

article thumbnail

Four Metrics for Measuring Social ROI

Mindjumpers

Additionally, analyzing real-time social media sentiment, by using social media management systems to track down all mentions of the brand’s name, will provide insights on the brand’s reputation and how its name is being perceived. It can also open doors for crowdsourcing: the next metric in our list. Crowdsourcing.

ROI 245
article thumbnail

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Yet the sentiment is true — writing, especially long form, is hard work, and the work doesn’t end when the words are completed. In the freewheeling, egalitarian, crowdsourced world of the internet we are accustomed to, and actually feel entitled to get music, art and books for free. I have no idea, really.

Products 267