Bill Hartzer

JANUARY 22, 2013

Additional findings from The Search Agency’s State of Paid Search Report include: Tablets see record searches; surpass mobile ad spend. Bing Network continue to see growth; Google leads in mobile. Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55 Google and Yahoo!-Bing

CPC 122

CPC Paid Search Retail Mobile 122

agora pulse

APRIL 5, 2017

Cost per Click. Since we keep a record of the changes we make on Basecamp, we can easily look back to see which changes contributed to the difference in the comparison. Platforms (desktop vs mobile – select at least one). Once you’ve finalized your targeting, set a Cost per Click (CPC) bid (similar to Google AdWords).

Adwords 133

Adwords Metrics CPC Campaign 133

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy? Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video.

CPC 85

CPC Video Cost CPM 85

Buffer Social

AUGUST 22, 2019

According to Google’s mobile site speed comparison tool , it’s a lot slower than competitors sites,” Allsopp shared. Breaking down the UTM: Essentially, UTM codes tell the story of how traffic is arriving at a website.

Marketing 71

Marketing YouTube SEO Engineering 71

Sprout Social

JULY 26, 2019

CPC – Cost per click. CPM – Cost per thousand impressions or cost per mile. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. The amount of exposure that your company owns in comparison to the competition.

Social Media 112

Social Media Software CPM CPC 112

Buffer Social

NOVEMBER 2, 2017

Going back to our Nike example, awareness-type content might be a video series on selecting the proper shoes for all types of activities, or it might be a complete comparison guide on the latest shoe fashion. Targeting the correct audience can lead to higher conversions and lower costs. Anything that catches someone’s eye!

ROI 111

ROI Advertising Conversation Social Media 111