Best Practices for Using Social Media Listening to Improve Your Marketing Strategy
Social Media Strategies Summit
FEBRUARY 24, 2021
Pharmaceutical brand Tylenol did exactly that when it discovered headaches are a common complaint in members of a sizable niche: knitting. Forums and messaging boards devoted to the hobby were also awash with people discussing migraine treatments. And social listening can help you do it. The result? Here’s how to do it.
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