Debbie Weil
DECEMBER 14, 2011
Amazon is capturing headlines again as the company bullies its way into book publishing - as distinct from book selling. My premise is that blogs, far from being overshadowed by Facebook or Twitter, are the hub of an effective content marketing strategy. But there are some bright spots for self-published authors. promos for your book.
Debbie Weil
SEPTEMBER 24, 2010
So suddenly I’m a corporate blogger, no matter that the term conjures up savvy 20-somethings in the marketing departments of big national companies. More coaxing is required to get bios and photos from them, but that stuff goes a long way to personalizing the company and engaging the readers. Then another.
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Debbie Weil
JUNE 6, 2011
" That’s what companies need to be aiming for with their social media programs. " That’s what companies need to be aiming for with their social media programs. 5 Truths About Marketing to Baby Boomers With Social Media. The magician and genius behind this week-long event is AMP’s Annalie Killian.
Debbie Weil
AUGUST 22, 2011
In the past decade I’ve delighted in traveling to China and Dubai and Paris and London and Montreal and many places in between - most recently to Sydney - to convince marketers and executives that corporate blogging is not a passing fad. Many companies are still leery of launching a blog as a way to communicate directly with customers.
Debbie Weil
AUGUST 22, 2011
In the past decade I’ve delighted in traveling to China and Dubai and Paris and London and Montreal and many places in between - most recently to Sydney - to convince marketers and executives that corporate blogging is not a passing fad. Many companies are still leery of launching a blog as a way to communicate directly with customers.
Debbie Weil
JANUARY 27, 2011
Mine is the evolving ways in which companies and organizations use - and think about - blogging and social media for marketing and communications. Instructions: unpack your topic slowly. Basically, it works like this. Your blog should have a focus. You unpack your topic very slowly. You turn each small insight this way and that.
Debbie Weil
MARCH 12, 2011
trillion to spend annually, making them a target demographic that no marketer can ignore. Smart marketers know how much more powerful social media can be than print or TV advertising, trade shows or the yellow pages. Consumers are delighting in the ability to connect instantly with companies, to express their pleasure or discontent.
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