Remove influence
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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Influence of a fan or follower (their fans and followers). PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed.

Analytics 350
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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade.

Metrics 127
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Watch the PSA to understand how storytelling can create a stronger influence on social media. Most natural links generally are linked to your website or company name.

ROI 114
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. The statistical similarity shocks me.

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Fetching Friday – Resources, SEO Blogging Contest & Sheep LED Art

Kikolani

How not to win friends and influence people – a big no-no on Facebook. How to use PostRank for social media analytics and engagement – check out the social sharing statistics on your site & others, plus get a free three month trial of their analytics to get in-depth engagement analytics. Infographics.

Resources 129