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The pros and cons of social media

Sprout Social

From stories of triumph to funny social media memes , social has the power to spark a smile. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. And there are plenty of “pros” to celebrate. Social media can bring joy.

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How to Use Twitter for Business

Later

This makes it perfect for delivering company announcements, sharing blog posts, providing timely customer support, and so much more — all with a touch of personality. Creating a unique Twitter voice will set you apart from your competition, which will help to increase brand loyalty in the long run. Relaxed and soothing?

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How to Use Facebook Groups to Grow Your Business and Engage Customers

Hootsuite

Facebook groups , on the other hand, are a place for your fans/customers/readers to come bond around how much they love you. This is a place for discussion, weird memes, rallying around common causes, learning about your product, getting access to exclusive knowledge, or falling in love with someone else who loves a company as much as you do.

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Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” Why do you think virtual tours of company offices are so popular? Your history.