Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Still, I will say that social media is ever so much better a resource than using focus group scenarios.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JUNE 11, 2012

Take The Mother Company for example. Use Pinterest as a focus group. Like in the case of Oreck, this is not about the widget you sell, it’s about the mindset of the person who might be interested in it and also to show a bit of the human side of the company. Reach for the sweet spot. Be inspirational.

Strategy 165

Strategy Fashion Collaboration Widget 165

Janet Fouts

MARCH 12, 2013

You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. But the exponential growth experienced by companies large and miniscule using social media can’t be denied. All of these are social activities too.

Focus Group 139

Focus Group Social Media SEO Social Networking 139