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PR Measurement – What to Measure

Proactive Report

Figure out what the major bottom line objectives are for your business, company, client or situation. You can use the blank AMEC template and plot the metrics you use now. Choose at least a few key metrics in all three of the vertical PR phases. Post it on your company newsroom. Make sure you are all on the same page.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Monitor social media discussions of your company or product in real time? In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&#

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 4 Social Media Mining Metrics by iMedia Connection.