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PR Measurement – What to Measure

Proactive Report

You can use the blank AMEC template and plot the metrics you use now. Choose at least a few key metrics in all three of the vertical PR phases. For the horizontal axis choose metrics from the stage that is the focus of your campaign. Traditionally, sales, leads and cost-per-acquisition are the most important KPIS for a CMO.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# A feature-rich, realtime social media monitoring and engagement tool.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

4 Social Media Mining Metrics by iMedia Connection. On the same theme as Daniel’s post above, Nichole Kelly her shares her four key social media metrics and shows how these fit within the sales conversion funnel. Note: most are fee-based, but worth the cost for midsized to large enterprises active in social media marketing.