Adam Sherk

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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

Social media, mobile marketing and such are great additions to a large PR campaign, but a startup company with limited resources or sales experience becomes overwhelmed with what to take on. Everyone in theory faces the same demands when it comes to starting a company, gaining investors and growing their customer base.

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Corporate social media marketing is about two-way communication

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation. But that’s just what needed.

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Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

Here’s how the video appears on the sign-up form (watch it here ): (click on the image to enlarge) I have no idea what kind of following she’s built up, but this direct, multimedia approach is certainly increasing the conversion rate on the form. Users who sign up see a second video with a thank you message from Keys.

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An Early Look at News Media Twitter Lists: Not Much Traction

Adam Sherk

Daniel November 5, 2009 at 6:08 pm (By the way, I’m not sure if you know who I am, but I saw you commented on this Fast Company story about “Inspired Social Media Profiles,&# and Colonel Tribune was one of the profiles. In terms of linking out to other news orgs, when it makes sense in a conversation I say absolutely.

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The Most Popular NBA Teams on Twitter and Facebook

Adam Sherk

Facebook pages offer a better opportunity for expanded content and extended conversations, but there’s a lot you can do with Twitter too. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. A simple thing that many teams do is providing in-game updates via Twitter.

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Translation and Localization Tips for Publishers

Adam Sherk

Christian Arno is founder of global translation service and localization company Lingo24. Related posts: 7 Conversion Rate Optimization Tips for Publishers. It’s not an over-complicated process and is easily achievable, even if your resources are limited. So Far so Good for Seattlepi.com.