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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Mobile apps aren’t going away – people love their ease of use. If there is any area that illustrates that importance of integration, its mobile. Social media, search and apps all need integration.

comScore 156
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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 110
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2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Social media is going mobile. We’re very grateful to the companies and organizations that have collected and analyzed the data. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile. billion social media users.

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Report Ranks Reputation and Exposure of Brands Across News and Social Media

Bill Hartzer

The volume and character of this buzz are predictors and influencers of brand performance; these exposures “count” in the real world, sometimes even more than the advertising-derived exposure typically measured. The system automatically determines the volume of mentions and sentiment value regarding a brand, company or person.

News 111
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Struggling to Find That Stat? Research Tips for Social Media Marketers

Hootsuite

This can be very handy for competitor research, or for finding potential influencers and thought leaders in your niche. So, searching Instagram -Facebook returns sources that mention Instagram but not its parent company, Facebook. Company web properties. Good places to search include the company’s: blog. about page.

Research 111
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28 Pinterest Statistics Marketers Should Know in 2020

Hootsuite

Last year’s Prophet Brand Relevance Index put Pinterest in 10th position, behind companies like Apple, Spotify, Android, and Disney. That’s particularly noteworthy since women influence 70-80% of consumer spending. And according to a recent study by ComScore , more than 80% of U.S. 85% of Pinners are on mobile.