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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Example: what Jeremiah Owyang did for Hitachi Data Systems. Check out Twitter as a way to show a company’s personality.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. 4) None of the following are community platforms: Wikis, Blogs or Forums. Select Category.

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Tap User Psychology to Build an Indestructible Community Around Your Blog

ProBlogger

Common symbol systems: members identify each other by their shared symbols. Feature contributions from members: prominently feature the contributions of members on your community platform. For example “What was your best experience in {topic}?” Co-ordinate events with your members.

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Ask Buffer: How to Create High Quality Content

Buffer Social

That doesn’t mean removing all the spontaneity and fun from the process – instead, having a system that helps you consistently create content that resonates with your audience. An example of an audience need is “a humorous and transparent approach to recruitment,” like Adam Karpiak on LinkedIn.

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Audiences or communities? Defining the new social media landscape

Sprout Social

Community platforms work in the same way, putting the focus on interpersonal relationships. There are few passive observers in a community. Community platforms and features leave space for real conversation. A creator or brand marketer might start the conversation, but the community members dictate where it goes.