Techipedia: Tamar Weinberg

AUGUST 25, 2010

Just do it while giving back to the community as well. Do study your influencers Want to reach out to influencers ? Study your influencers out; don’t take the lazy path because you can. Have you read The New Community Rules ? Want to self promote? Engage in dialogue. Participate and offer genuine feedback.

Social Media 272

Social Media Engagement Forums Policies 272

Viper Chill

APRIL 26, 2010

A recent case study of Dessert Gallery illustrates just how powerful it can be. That means setting aside time to answer community questions, point people to resources, and find ways to be useful to your audience – whether that’s educating or simply entertaining them. Use Twitter as your company office hours.

Social Media 80

Social Media Strategy Digg Forums 80

Webbiquity SMM

NOVEMBER 12, 2013

More than 80% of B2B decision makers say they visit vendor-independent communities or forums, vendor-sponsored communities or forums, and LinkedIn at least monthly for business purposes. Another study pegs the top three social networks in use buy Fortune 500 companies are Twitter (77%), Facebook (70%) and YouTube (69%).

Statistics 226

Statistics Social Media B2B Journal 226

Proactive Report

JULY 28, 2011

Yes, said 78% of participating executives in the recent study from Jive Software and Penn, Schoen, & Berland. And there is indeed value in a community – but it s not enough just to collect them. Remember, customers are not looking to build a community with your company simply because they can.

Social Media 89

Social Media Jive Strategy Social Graph 89