Remove Communities Remove Industry Remove White Paper Remove Wiki
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Here are 20 ideas. Generate webinar registrations. Let your readers know! Gather market intelligence.

ROI 191
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Industry Switch. All employees are expected to read it carefully and respond immediately if they can share a contact or industry background. Tapping into the vast communal network of contacts of more than 700 employees helps the company fill positions faster, driving greater client value.

Company 122
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Social Media is Scary – How to Address Middle Managers | Social.

Social Media Strategery

Show them an example where a wiki has been used to eliminate 43 MS Word versions of a white paper or some other document. I generate long term care insurance leads and annuity leads for the insurance industry, but volume has been terrible in the last two months. web20 wiki Have This Blog Sent to Your Email!

Gov 2.0 72
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How to BE a Government Consultant and Use Social Media

Social Media Strategery

community (it’s not all that hard!): Read other people’s blog posts, wiki edits, forum questions, and tweets and help out if you can – even if it’s just sending a helpful link, providing a good point of contact, or giving a restaurant suggestion to someone in a different city. designation, right?

Gov 2.0 94
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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

While interviews may be an avenue to gather testimonials and quotes, you may also use them for gathering insight from industry influencers you may have never met before. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Industry News. White Papers. Book Reviews.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

While interviews may be an avenue to gather testimonials and quotes, you may also use them for gathering insight from industry influencers you may have never met before. Influencers like Pat Flynn are well-known for their podcasts featuring folks throughout the industry. Industry News. White Papers. Book Reviews.

Types 60