Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. It’s entirely possible she is a Mass Influencer.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! 39 social media tools I will use today. Helps us all in the industry!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167