Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Create your own dark social community Brand-run private communities take time and effort to manage but when done right, can provide huge ROI.

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Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.

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Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. Reply Jay B. Answers Yahoo!

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Techipedia: Tamar Weinberg

MARCH 12, 2009

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. You reference Cruise Critic, where a lot of this post’s visitors have come from today.

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Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Sentiment analysis in particular will show you how your shared audience feels about your competitor.

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Techipedia: Tamar Weinberg

JANUARY 24, 2008

The initial sentiment was highly negative , and most concluded that the algorithm will penalize users who care much about the community and use it regularly. Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Digg (Humor.Kind Digg (Humor.Kind

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