Akamai Marketing

SEPTEMBER 13, 2011

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?

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Communities Creative Commons Buy Advertising 174

Akamai Marketing

DECEMBER 22, 2011

Businesses are looking for ways to see the lifespan of their “social circle”, they want to know what platforms I follow them on, if I follow them on all three and which of my email addresses tie back to the profile. Further segmentation of social platforms. The curve ball here might be Facebook.

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Social Media Trends Smart Phone ROI 217

Akamai Marketing

JANUARY 1, 2015

We actually recommended that the shopping center reduce the number of social media profiles in order to focus on the platform that was most likely to reach their audience. We used promotions on Facebook to build this list. Case Study Facebook Retail case study event marketing marketing measurement social media strategy'

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Case Study Retail Study Eventful 100

Akamai Marketing

APRIL 4, 2011

640 Million on Facebook. The reason millions of people use these platforms is because they want to engage with PEOPLE. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What you give your community, otherwise, seriously, why should they care? Million users on YouTube.

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Lurker Klout Policies Consultant 203

Akamai Marketing

FEBRUARY 3, 2011

Yes, your customers are PROBABLY using social media platforms everyday, but before you follow them into the rabbit hole, find out which platforms they are using and how. Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Who can trust that crazy cat? Tell your story.

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Social Media Klout Policies Consultant 138

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. Generally speaking though, they lend themselves to community building and time saving features. The “pro&# is that its a great community builder, the con is that I don’t have control over the content.

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Curation Paper.li Storify Tools 255

Akamai Marketing

JULY 19, 2011

But it isn’t just about timing your post, its about timing the communication around the post. I’ve been experimenting with the timing on my tweets and Facebook and Google+ Profiles. The audiences on your Facebook, Twitter and G+ are different. Some days just work better than others.

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Badge Creative Commons Engagement Hashtag 175