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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. 8 Steps to Develop a Social Business Plan (white paper). I'm joking but you get the point.

Nielsen 165
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B2B Employee Advocacy Best Practices

Oktopost

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Building Trust. Thought leadership.

B2B 144
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This Week in Social Media - 3/26/2013

Social Media Marketing

We've mentioned social TV before - and that its future lies with Twitter, not Facebook. Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. All Pages will have Replies enabled on July 10, 2013.