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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Reply petnos May 10, 2008 at 3:32 pm This is a good example for people will face the situation you were in. This is about the AMA and the huge pharmaceutical companies not liking the fact that more and more people were using Zicam and finding out how well it works. Tamar is also the author of The New Community Rules (July 2009).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). That said there are some options.

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How to Keep Your Blog Hacker, Spammer, and Spyware-free

ProBlogger

Or perhaps it wasn’t as overt—you just discovered links injected into your site footer containing the anchor text of a certain famed pharmaceutical brand. Or, just as bad, being hacked (and not fixing it) risks the search engine equity you’ve built up over years of blogging, and which is time-consuming to restore.

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The power of social listening for healthcare organizations

Sprout Social

It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. Keep reading for examples of social listening for healthcare in action. They expect you to show up on social—and social data can provide value for your company, too.

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Connecting 2 the World

Buzz Marketing for Technology

TREND #7 Finding Courses Will Be More Important Than Creating Courses l Since there will be an explosion of community- developed courseware, campuses will focus on organizing a taxonomy to help users find learning content. This explains the role of language in communities of practice and the role of writing in learning.

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