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General Mills Embraces Collaborative Storytelling with “Hello, Cereal Lovers” Social Media Community

Convince & Convert

Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. The cereals are celebrated through a delicious array of mashups , recipes and bowl selfies.

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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

Showcase iconic sights, delicious cuisine, and any unique activities you participated in. Show your viewers how to make something delicious like a homemade pizza or an intricate craft such as jewelry. You can also profile entrepreneurs in your industry or people in your community doing amazing work.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It shows the power of mashup. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Tamar is also the author of The New Community Rules (July 2009).

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Fetching Friday – Resources Mashup & Giveaway Winner

Kikolani

The Resources Mashup. A look at whether numbers really matter when it comes to the size of your blog community or social following, and how engaging with a smaller group is better. New Twitter search tool gives marketers insight into user communities – exciting stuff you can learn using this analytics service.

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Gov 2.0: Taking a Look Back at 2009 | Social Media Strategery

Social Media Strategery

Community, have had an alternately successful and frustrating (but never boring) year. 2009 went from unbridled optimism to eager anticipation to a little dose of realism, but through it all, the community of people and the relationships that have been forged across agency lines continued to grow stronger.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Here they learn about social media tools like RSS, Delicious, podcasting, videocasting, blogs, wikis, and yes, even Twitter. Since then, the students have formed their own vibrant community on Twitter. One of the topics was microblogging, and Twitter was discussed. Now if it could only stay up, we would be in business). POPULAR TAGS.

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