Remove Communities Remove Curation Remove Findability Remove Publishing
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UTM Tracking: The Major Key of Social ROI

Sprout Social

For instance, your day to day organic social publishing strategy. In these cases, having a built in URL tracking system within your social media publishing tool can be helpful. Having a sense of where quality traffic is coming from can be an additional insight that helps to refine your overall publishing strategy.

ROI 40
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A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

Organic posting on Unsplash As you might have seen, many brands are uploading their own curated photos to Unsplash, contributing great, free photography to the Unsplash system. The greatest part is that you're giving back to the community and delivering value to photo-seekers. These photos, for instance, are by Sticker Mule.

Brands 94
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it.