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How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. ” How to Host a Brand Hackathon. And would you host a hackathon for your brand?

Brands 192
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Donations as Revenue: Social Media Business Podcast

Laurel Papworth

Episode 2 of monetizing online communities looks at donations – an overlooked revenue stream and the social media tools that enable donations online. Currency has no inherent value itself – only what we, the community, say it’s worth. Ripple Effect diagram showing that social media works opposite to traditional media.

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Effective collaboration with wikis | DavePress

Buzz Marketing for Technology

Much of this stuff is standard across any kind of online community, and I don’t claim to be very original in any of this. Other issues include whether you want to host it yourself or are happy for the content to be sat on someone else’s server, and whether you need to restrict access. Identify who might be interested.

Wiki 150
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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. 22 Comments.

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The three skillsets of highly effective marketers

The Way of the Web

What methods are available for crowdsourcing and crowdfunding? How can you not only publish online but effectively marketing that across a myriad of social networks and communities, knowing which ones are relevant?

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. MeghanMBiro. Linda Boff. Liz Bonilla. And congrats on being a new mom!

Twitter 257
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

At the end of the day, contrary to seemingly popular belief, the hosts aren’t the only ones pocketing the money. In the freewheeling, egalitarian, crowdsourced world of the internet we are accustomed to, and actually feel entitled to get music, art and books for free. That’s the big question. You usually do.

Products 267