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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43 Are you surprised?

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Debunking Five Social Media Myths

Socialized

Guy Kawasaki once said that one measure of a company’s commitment to the Macintosh community was whether the CEO could be found in the company’s Macworld booth. MySpace Is Where the Young People Hang Out. The median age for MySpace is now 26, down from 27 in May 2008, and the median age for LinkedIn is now 39, down from 40.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value. In the same regard, the community will not support or reward lackluster, opportunistic, also-ran, or hollow engagement in the long term. The Oscar buy is also about leveraging the investment on Facebook and Twitter.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

Using Digg as an instrument to get Digg’s attention has never clearly had an impact until last week’s “revolt,&# and the only reason why it had an impact then was because it was done off Digg’s site (in this case, Ustream ) and had plenty of press people standing behind it. Time will only tell.

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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

Patience is required in building a community, seeing real results with monetization and building traffic. Some people are able to build a community but fail at monetizing their blogs. Some also build traffic but fail to build a community. Patience really is important in every aspect of building a blog.

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