Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services. Here are a few excerpts.

CPM 204

CPM Handbook Comparison Consultant 204

Dave Fleet

NOVEMBER 22, 2010

Here are five ways to begin to shift your thinking from traditional communications to social communications. Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages.

CPM 413

CPM Comparison Diagrams Sentiment 413

agora pulse

JULY 17, 2020

Creating a community. Nurturing a community of followers can be a substantial asset for companies of all sizes, especially when launching new products or striving to increase the rate of return customers. Create a community. Community management. Increase conversions. You can include metrics like: Account growth.

Report 147

Report Social Media Metrics Aggregator 147

Ignite Social Media

MAY 18, 2017

Photo content is fantastic for sharing company experiences, promoting events at the store or in the community, celebrating holidays, and more. This measure allows easy comparison between posts that may have differing audience reach. With the post objective chosen first, determining what post type to use is pretty simple. Photo Content.

Types 134

Types Content CPM CPC 134

Keyhole.co

MAY 25, 2022

Post type comparison: Your social media success depends on the success of the content you post. Engagement rate comparison: Pay close attention to your competitor’s engagement rate. CPM shows the effectiveness of your ad in luring people to take action. Customer support and community management.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

JULY 26, 2019

FB – Facebook. CMGR – Community manager. They are responsible for managing and nurturing a brand’s relationship with its community – not to be confused with social media manager. CPM – Cost per thousand impressions or cost per mile. The amount of exposure that your company owns in comparison to the competition.

Social Media 112

Social Media Software CPM CPC 112

Viper Chill

MARCH 8, 2010

My first major website made money through contextual advertising (Google Adsense) and selling ads on a CPM (cost per 1,000 impressions) basis. I was running a community site at the time and besides premium memberships, they aren’t that easy to monetise. With this method, you can have a great resource online in 2-3 hours.

Sites 77

Sites Process Case Study Buy 77