Direct Marketing Observations

MAY 28, 2010

More importantly what struck me was that as much as I had done, in the grand scheme of things, a lot was predicated on how much the company I was working with embraced what I was doing. Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create listening posts.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

OCTOBER 15, 2010

With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Companies are mining the social web to build dossiers on you.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

NOVEMBER 10, 2011

Businesses are starting to realize and understand that social provides or could provide another way to extend brand identity and establish a better connection to internal and external communities. Social media is altering the how, the when, the why and the who in companies large and small. Does this sound like a plan?

Social Media 168

Social Media Reputation Policies Influencer 168

Direct Marketing Observations

APRIL 27, 2010

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished. Simply put, what we do in our communities needs to be validated.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

JULY 6, 2010

Which one is going to have the largest impact on your company? This is kind of important for a number of reasons-not the least of being that some solutions are just not a good fit for some types of organizations. A Ning Like community or Forum solution. and why would you use it? On your business? For your client? Podcasting.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

JANUARY 19, 2010

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. But if you are a company who needs external help, how do you weed through this entirely new industry? Make a Selection: this speaks for itself.

RFP 159

RFP RFI Social Media Proposal 159