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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. User Interface Cision: C- Vocus: D User experience, unfortunately, isn’t a strength of either system.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. You can also use Google+ Ripples to examine shares and comments for a specific URL or Google+ post and see how it spread. But the same general approach applies to any industry.

Blogger 196
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The Social Media ROI Debate

Webbiquity SMM

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). She reports on the revenue achieved, social media strategies used and measurement systems employed for tracking. Subscribe to the comments for this post? Share this on Bebo.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Certainly, not every comment requires an immediate reply, but when a customer or prospect has a question or issue, response time matters. It’s imperative that your social media monitoring tool provides realtime or near realtime monitoring and alerting, so you can respond to critical items promptly. Metrics and reporting.