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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. Media Database Cision: A Vocus: B+ Both tools offer extensive databases of publications, media professionals and bloggers. User Interface Cision: C- Vocus: D User experience, unfortunately, isn’t a strength of either system.

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An xPotomac Flashback: Social Scoring

Waxing UnLyrical

The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus! Here’s the video (I’d love to know what you think, will you leave a note in the comments, please?): Those shoes are EXcellent.

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Easter Bunny Kicked Out of PRWeb Press Release Web Site

Bill Hartzer

According to the editors at Vocus, they did not feel that it was correct to mention the Easter Bunny in a press release–although the mention of the Easter Bunny in this case was related to an Easter promotion that was being done at a hotel. I have reached out to the folks at Vocus for an official comment on the matter.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. Through PRWeb, which Vocus acquired in 2006 , it offers extensive news distribution and tracking capabilities. If I overlooked your favorite tool, leave a comment below. Subscribe to the comments for this post?

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Answers, comments posted on your blog, etc. Again, more is generally better (spammy blog comments aside), as engagement is the “social&# in social media. Sentiment: Are the comments, posts etc. Subscribe to the comments for this post? Anything that measures social interaction. Share this on Bebo. Share this on Mixx.

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. You can also use Google+ Ripples to examine shares and comments for a specific URL or Google+ post and see how it spread. But the same general approach applies to any industry.

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