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Blogging for the Greater Good

ProBlogger

My most popular blog post garnered over 500 comments. I asked my readers to leave a comment about their adopted pet. For each comment, a leading pet food manufacturer donated 25 bowls of food to a local animal shelter. I get information—usually a press release—and contact names and numbers so I can conduct an interview.

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

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Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024

Buffer Social

  Some headline-grabbing examples from 2023 include Tic tac and Nutella’s Nutella-flavored mints shaped like tiny jars of chocolate spread, McDonald’s McNugget Boots , and Tinder’s press release announcing a ban on all photos of men holding fish. 

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