Jon Loomer

NOVEMBER 27, 2022

CPM (Cost Per 1,000 Impressions) has a significant role in the performance of your ads. A dropping CPM can make a borderline campaign profitable while a rising CPM can turn a profitable campaign into a failure. While CPM is an important factor, it’s not something you should try to control.

CPM 195

CPM CPA Facebook Metrics 195

Ignite Social Media

JANUARY 8, 2024

It’s all about likes, shares, comments, and any other interaction that shows your audience is invested in your content. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. What does CPA mean? CPA means Cost Per Acquisition. What does CPC mean?

Social Media 124

Social Media CPA CPM CPC 124

Jon Loomer

NOVEMBER 6, 2018

Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CPA going up/down? Is my CPA going up/down? Let me know in the comments below! I pull out these metrics and save them as a daily report, which I then run for each client. Is my CTR going up/down? Cost Per Link Click.

Organization 165

Organization CPA Facebook CPM 165

Ignite Social Media

JUNE 3, 2021

Total Number of Comments: How many comments a post has received. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion. Total Shares: The number of times the post has been shared.

Analytics 154

Analytics Brands CPA Overview 154

Jon Loomer

MAY 26, 2015

CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. CPM, 15,875 Website Clicks, $.52 52 CPA, 1,504 Conversions. In this case, CPA represents Cost Per Website Click. The first thing you’ll notice is that CPA is $.35 Look no further than the CPM. That will certainly impact CPM.

CPA 113

CPA CPM Facebook Cost 113

Convince & Convert

MARCH 19, 2018

By paying per impression, you can optimize your CPM to just $0.02 Here are five common goals that social ads can help you achieve: Impressions: If you’re trying to get your message seen by as many people as possible, pay per CPM (impressions per 1000 people). Engagement: This means likes, retweets, shares, and comments.

CPM 148

CPM CPA ROI Campaign 148

Jon Loomer

JULY 2, 2015

Let me know in the comments below! In the past, I’ve always put the objective in the name of the campaign so that I could then create a manual filter to focus only on certain objectives. Now it’s built in! Metrics: Cost Per Result. Lifetime Spent. Impressions. This is also new! is smaller than. is between. is not between.

Facebook 114

Facebook CPA CPM Campaign 114