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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Knowing whether to respond to or ignore negative comments on a blog?

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Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

The Realtime Report

A new study by CRM analyst Ashley Verrill revealed that many of these tweets go unanswered — over the course of 4 weeks, brands responded to only 14% of the tweets sent. The “Social Customer Service Race” Study. The questions fell into 5 categories: Urgent, or I need help right this second.

Brands 193
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The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

RTM has gadgets (as seen above), applications for all mobile platforms, an API, and much more. RTM is free, but extra functionality such as mobile access costs $25/year.). Rapportive is a social CRM, giving you important information about the person who is emailing you. LastPass also has mobile apps and so much more.

Products 236
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Please Help Me Pick a New Look For My Blog

Convince & Convert

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). I’d sure appreciate if you could vote in the poll, and if you have comments about particular elements of the designs, please do sound off.

Disqus 109
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Why Customer Experience is the Ultimate Marketing Tool

Convince & Convert

This kind of knowledge helps you better cater to the consumer through marketing strategies and, of course, provide optimal customer experience. Naturally, the course of your customer intel will evolve as your company tests and grows. Properly Sync Social. Offer Personalized Engagements.

Tools 60
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? Just leave a comment below about who influenced you and why and you could win.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I’ve been thinking lately about why I got involved in social media. Your social media strategy should do this too. Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. I just ditched AT&T for T-Mobile. But, I’m not.