Ari Herzog

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The ROI of Social Media

Ari Herzog

Pam Moore created a Twitter chat last night and asked people to explain the return on investment of social media. Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. Stop asking about social media ROI and start learning how to measure.

ROI 154
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#MySMCStory: Social Media Club and Me

Ari Herzog

We’ve launched a monthly book club which features social media industry titles and host monthly webinars accessible to all SMC members worldwide. I have been involved in some form with the Social Media Club Boston Chapter since its founding in 2006, and remain so to this day, currently serving as a member of the board.

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Drafting My Next Job Description

Ari Herzog

You will work on public policy issues in collaboration with cross-functional directors and coalition partners in the region and around the world. Collaborate with our stakeholders, keeping them informed and engaged. Got a tip or idea? Call me at 978.558.0008 or email me via this online form. Here is a PDF version of the below.

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The 4 Social Networks I Use Most

Ari Herzog

It’s a constant struggle for me to find signals in a sea of social media noise. The coronavirus crisis throws a giant obstacle into my social following strategies because of two reasons: First, I don’t want to tune out people who I care about but I also don’t want my newsfeed filled with politics and sensationalism.

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Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I led national conference panels on social media marketing. Six months ago I folded my business and wrote on my blog about a desire to work full-time as a digital marketing manager — with coworkers, a boss, collaboration, and the water cooler. Looking back six months, I progressively relied less on social media.

Meeting 168
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3 Reasons Why I Tweet

Ari Herzog

About 60% of my tweets follow the Social Media Club motto, “If you get it, share it.” Collaborate. For Dave and everyone else, there are three reasons why I tweet: 1. Share resources. ” The majority of my tweeting is spent sharing others’ voices, opinions, and tools.

Sports 135
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1 Word to Describe 2010 and 2011

Ari Herzog

Using NASA space shuttle names as inspiration, I’d like to think next year will be a year of learning from each other, taking the best from existing case studies and best practices, and creating new endeavors in social media marketing. From mobile computing and cloud computing, collaborations will take a new light.