Akamai Marketing

SEPTEMBER 10, 2013

Tapping into people’s motivations requires a sustained, organized effort. So if you’re looking to activate, inspire and collaborate with your employees, customers or potential customers, be extremely clear on the motivations of WHY someone would advocate on your behalf. What ARE our Motivations?

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

JULY 7, 2011

There also isn’t direct advertising on Google+, though there IS a handy search tool called “Sparks&# , but its completely organic without any advertising. Will that change? I don’t know. I suspect it will, but that depends on what Google’s end goal is with Google+.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. But before we get started: what exactly is a Wikibrand? I plan on giving a copy to my clients.

Review 142

Review Company Klout Policies 142

Akamai Marketing

SEPTEMBER 22, 2011

Collaboration is a sign of strength, not weakness and we can make each other and our clients even more successful. In fact, social media in itself IS collaboration. So when you find your chief: Despite that wide range of professional backgrounds, social media professionals tend to be very collaborative. What do you think?

Collaboration 159

Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

JUNE 26, 2012

Collaboration. Control is paternalistic, suffocating, obscure, the exact opposite of empowerment which is collaborative, open and illuminating. The best examples integrate social values throughout the organization. The internal aspect should focus on communication and training with an emphasis on transparency and collaboration.

Social Media 163

Social Media Case Study Apple Collaboration 163