Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. Second, that making collaboration more convenient will inexorably cause it to become more commonplace. Shirky is realistic in his assessment of collaborations strengths and weaknesses.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

SEPTEMBER 20, 2010

RT @jaybaer: Crushing the Myth of B2B Social Media [link to post] – Posted using Chat Catcher [link] lioncaller (Claudia Putnam) Twitter Comment Why I’m RTing this on a Sunday I don’t know, but here you go.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. In short, collaboration and adoption need to go up and down, not just side to side. There is of course relentless chatter about social media ROI and success metrics.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). I’d sure appreciate if you could vote in the poll, and if you have comments about particular elements of the designs, please do sound off.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. Thanks for the awesome comment.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

SEPTEMBER 21, 2010

What other social media fallacies do you have? Leave a comment please. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Those type of comments are why I do it. Those type of comments are why I do it. Bravo, man.

Social Media 149

Social Media Strategy Consultant Web 2.0 149