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Weekly Roundup: Rethinking Color

Waxing UnLyrical

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

Cause Marketing Continues to be a Top Social Media Trend. According to Market Blazer, “ Nostalgia marketing uses imagery, music, or pop culture references from the past to tap into our collective longing for a simpler past. Millennials respond particularly well to nostalgia marketing.

Trends 184
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Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. Inspired by this issue, Honda is championing an effort called Project Drive-In. At roughly $80,000 to upgrade, it’s cost prohibitive for most small town theaters.

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Social Media for Big Companies: 10+ Inspiring Examples

Hootsuite

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

Examples 145
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Yet before a crisis erupts, no matter what the root of the issue, companies should cushion themselves by leveraging the good work they’re already doing.

CSR 138
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7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You

Waxing UnLyrical

Before we go any further: I do care about women’s health (I have my own issues that I deal with every day), and have donated to Komen by supporting friends who’ve participated in their walks, but not directly. Watch and learn, so you don’t make the same mistake on whatever hot button issues your organization might be wading into.”

Policies 278
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Hawaii Business: How the Social Media Workshop Can Help You

Bare Feet Studios

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, We have an incredible opportunity to collaborate in a social web way to move Hawaii to the top of the chart in tourism, in technology, and in green issues.