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How to Maximize the Benefits of Using Social Media Management Tools

Razor Social

Sometimes, the best way to discover how to get the most out of your social tool will be to book a demo. The best tools typically offer free demos. Additionally, providers often share case studies on how businesses like yours use their tool. Stay Connected Wherever You Go. Take Advantage of the In-Depth Analytics.

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103 YouTube Video Ideas for When You’re Out of Inspiration

Hootsuite

This is also a great way to demo any DIY projects you’re working on. You can also profile entrepreneurs in your industry or people in your community doing amazing work. Announce a new event or community initiative If you’re a business or brand, share any new initiatives you’re taking on, or announce upcoming events.

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Employee Advocacy on Social Media: What is it and How to Do it Right

Hootsuite

Their posts create a sense of community among themselves and their customers alike. Through a culture of inclusion, opportunity for all, sustainable coffee (99% ethically sourced), greener retail and strengthening communities, Starbucks delivers! Employee advocacy case study: Oslo Metropolitan University. Request a Demo.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Before creating an online community of practice (COP), Michael Behounek, KM director for $1.25 Behounek once created a community to devise performance enhancements for a particular 2,000-horsepower pump used in the companys oil refineries. That gave us fertile ground to kick off the community. Network Monitoring. Load Balancing.

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What You Need to Know About the LinkedIn Virtual Events Guide

agora pulse

Case Study. LinkedIn events for company pages work well for community-building. LinkedIn Events are good for community building. LinkedIn recommends product demos and educational content as topics for events. I’d add to this: Always have a back-up Internet connection, even if it’s a mobile hotspot.

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DigitalPR Chat #1 Content and KPIs

Proactive Report

One of my fave case studies is Sony Europe deflecting customer calls to web with content, saving call center $350k in just 2 weeks. One company whose sales relied on merchandising in bricks & mortar stores, moved their business almost entirely online with content: demo videos. Now that’s a metric you an take to a CFO!

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Fetching Friday – Resources Mashup & Key Takeaways from #SMAZ

Kikolani

How to piss off an online community – examples from the latest changes to Digg, Facebook, Sphinn, and Twitter. The four core digital strategies that should be used together: local, mobile, social, and search. Why mobile optimization is important: 50% of interactions with websites will happen on smartphones. Case Studies.

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