Convince & Convert

JUNE 22, 2010

Would a company launch a major television campaign if the CEO had never watched TV? How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself?

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

FEBRUARY 19, 2016

You can put someone that you’re thinking about engaging with for a marketing campaign or at an event and you can see them in context by looking to see… obviously quantified self is a topic that is important enough to me. Those kinds of platforms are well-suited to B2C, consumer goods advocacy kinds of campaigns.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 30, 2010

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets.

Social Media 128

Social Media Strategy Automotive SEO 128