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Why You're the Key to Social Media Success

Convince & Convert

Would a company launch a major television campaign if the CEO had never watched TV? Too many companies are “experimenting&# with social media because they feel they have to, not because they want to do so. And that’s a recipe for finding flaws and bailing out at the first sign of smoke. telegraph service).

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Marketing Marvels – How to Find Influencers with Little Bird

Convince & Convert

This is episode one of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. To subscribe to the show go to [link] ).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

One of the greatest benefits in the emergence of social media communication and marketing is that now every consumer has a voice that can be heard. It's not like the “old days&# where TV/radios advertisements and marketing campaigns had to appeal to broadly defined targets markets. Well…duh!