Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

FEBRUARY 19, 2016

Or I could say show me the social media veterans, etc., You can put someone that you’re thinking about engaging with for a marketing campaign or at an event and you can see them in context by looking to see… obviously quantified self is a topic that is important enough to me. They’ve got a lot of followers.

Influencer 60

Influencer Marketing How To Report 60